In This Section

Corporate Branding & Logo Designing

Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organization’s most valuable assets.

Naming is the process of assigning a particular word or phrase to a particular object or property. This can be quite deliberate or a natural process that occurs in the flow of life as some phenomenon comes to the attention of the users of a language. Many new words or phrases come into existence during translation as attempts are made to express concepts from one language in another.

Some product or service name gradually changed in to name of the company that provide the service or product. Such as the names Jeep, Fridge. Do you know that these names are of the companies that manufactures the product ?

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.

Looking for something? Try searching